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What to expect & what you'll learn

This course will help you understand who you want to work with and how you can help them, so you can market more meaningfully and work with more people you love.

Marketing is MUCH easier and more fun when you understand who you're writing for and why.

If you target everyone, you target no-one. Understanding your ideal clients is the key to working with people that get you, appreciate you and really benefit from your help.

You’ll follow a set of lessons, questions, prompts and practical exercises designed to get you thinking and take action.

This is for you if...

  • You're a freelancer, small business owner or you're learning marketing as part of a team.

  • You want more clarity and focus for your marketing.

  • You want to feel energised and valued by your clients.

  • You want to feel more confident showing up as yourself in your marketing.

  • You want to rediscover your marketing mojo.

"Really getting to know my clients has helped me feel more at ease and clearer about my next steps. I loved Lauren’s no-nonsense approach, it’s inspired me to develop my business and present my brand in a way that feels good. I now have a much more in-depth understanding of my clients and how to engage better with them on social media."

- Katie L, Personal Trainer

Course curriculum

Infrequently asked questions

  • How long will it take me to complete?

    There's 8 steps each taking around half an hour. You can do a bit each day over 8 days, or get in the zone and binge it in half a day. Take it easy and keep it simple, however works best for you so you don't burn out your brain.

  • How long will I have access to the course?

    You'll have lifetime access. If life gets in the way you can come back anytime to complete the course or revisit what you learnt.

  • What if I get stuck?

    Remember, there’s no right or wrong answer to any of the lessons, only what feels right for you. If you get stuck, you're not alone. If you have any questions, you can ask me anytime.

  • Can I have a refund if it's not right for me?

    If you don't find what you learn valuable, you can request a full refund within 30 days. Help me understand how I can make it better.